Privacy Policy

GoMobile Tires (“GoMobile Tires,” “we,” “us,” or “our”) operates a network of franchised mobile tire installation businesses across the United States. This Privacy Policy explains what information we collect when you visit our websites, use our booking widget, or schedule service with a GoMobile Tires franchisee, and how we use and share that information.

By using our services you agree to the practices described in this Policy. If you do not agree, please do not use our services.

1. Information We Collect

We collect the following categories of information directly from you when you book or purchase service:

• Contact details: name, email address, phone number, and installation address.
• Vehicle details: year, make, model, and trim used to match tire fitments.
• Order details: tires selected, services requested, ZIP code, scheduling preferences, and notes.
• Payment details: card information processed by our payment processor (we do not store full card numbers on our servers).
• Account credentials: if you create a customer or partner account, your hashed password and profile preferences.
• Communications: messages you send us through forms, chat, email, or SMS.

We also collect information automatically as you use our sites:

• Device and browser information, IP address, and referring URL.
• Approximate location derived from ZIP code or browser geolocation (only with your permission).
• Usage data such as pages viewed, clicks, and timestamps, collected through cookies and similar technologies.

2. How We Use Your Information

We use your information to:

• Process orders, schedule installations, and route technicians to your location.
• Send order confirmations, appointment reminders, dispatch alerts, and receipts by email or SMS (only if you have opted in to SMS).
• Authenticate accounts and prevent fraud or abuse.
• Provide customer support and respond to inquiries.
• Improve our products, websites, and services through analytics.
• Comply with legal obligations, enforce our terms, and protect our rights.

3. How We Share Your Information

We share information with service providers that help us operate the GoMobile Tires platform. These providers are contractually limited to using your information only for the services they provide to us:

• Stripe — payment processing and tax calculation.
• Twilio — SMS messaging (appointment reminders, order updates, dispatch alerts).
• Resend — transactional email delivery.
• Supabase — database, authentication, and file storage.
• Google Maps Platform — address autocomplete and drive-time scheduling.
• Anthropic — AI assistant features (the AI does not retain your conversations beyond the session).
• Tire wholesalers (such as ATD, TireHub, NTW, US AutoForce) — to source the tires you order.
• Financing partners (SNAP Finance, ACIMA) — only when you choose to apply for installment financing.

We share order, scheduling, and contact information with the local GoMobile Tires franchisee that fulfils your appointment so they can complete the service. We may also share information when required by law, to enforce our terms, or in connection with a corporate transaction such as a merger or sale.

We do not sell your personal information. We do not share your information with third parties for their own marketing purposes.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. No mobile information — including your phone number and your SMS opt-in status — is sold, rented, or shared with any third party for their own marketing. The service providers listed above receive only what they need to deliver a message or fulfill your order on our behalf, and are contractually barred from using it for anything else.

4. SMS / Text Messaging Program

How you opt in. We collect SMS consent at one place only: a checkbox at the final step of checkout, directly beneath the mobile number field. The box is unchecked by default, so opting in requires you to tick it yourself before submitting your order. Consent is not a condition of purchase — you can complete an order without opting in. When you do opt in, we store the date and time and the exact wording you were shown, so the consent record can be reproduced later. See our Proof of Consent page for the verbatim disclosure and the fields we record.

What we send. Recurring automated messages about your appointments, orders, and dispatch status, sent to the mobile number you provided. Message frequency varies based on your activity. Message and data rates may apply. You can opt out at any time by replying STOP, or get help by replying HELP. See our SMS Terms & Conditions for the full program terms.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

5. Marketing Emails & Saved Quotes

If you submit your email address to save a quote, sign up for offers, or via our exit-intent prompt while shopping, you are agreeing to receive marketing emails from GoMobile Tires about your saved quote, related tire offers, and service reminders. We store the date, the literal consent text shown to you at submission, and your IP address as proof of consent.

Every marketing email includes a one-click unsubscribe link. Unsubscribing immediately stops all marketing emails for that address. Transactional emails (order confirmations, appointment reminders, receipts, password resets) are not marketing and are not affected by unsubscribe — those continue for any active orders. We do not share captured email addresses with third parties or affiliates for their own marketing purposes, and we do not use third-party visitor-identification services to derive emails from anonymous traffic.

6. Cookies and Analytics

We use cookies and similar technologies to keep you signed in, remember preferences, and measure how our sites are used. You can disable cookies in your browser settings, but parts of our sites may not work correctly without them.

7. Data Retention

We retain order, accounting, and tax records for as long as required by applicable law (typically seven years). Account profiles are retained until you ask us to delete them. SMS consent records are retained for as long as required to demonstrate compliance with applicable telemarketing laws.

8. Your Rights

Depending on your state of residence, you may have the right to access, correct, or delete the personal information we hold about you, to opt out of certain uses of your information, and to receive a copy of your information in a portable format. California residents have additional rights under the CCPA/CPRA, including the right not to be discriminated against for exercising those rights. To exercise any of these rights, contact us at privacy@gomotires.com.

9. Children's Privacy

Our services are not directed to children under 13 and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us.

10. Security

We use industry-standard technical and organizational measures to protect your information, including TLS-encrypted connections, hashed credentials, role-based access controls, and segregated franchise data. No method of transmission or storage is 100% secure, but we work to keep your information safe.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top of this page. If the changes are material, we will provide additional notice (such as by email or a prominent notice on our site).

12. Contact Us

If you have questions about this Privacy Policy or how we handle your information, or to exercise any of the rights described in section 8, contact us at privacy@gomotires.com or reach us at: